$oac vs $sfix vs $stic
Which to own?
Selling “stuff” to consumers online using a subscription model doesn’t really differ much whether it is 1) clothing in bulk subscription, StitchFix, 2) dog treats and toys, Bark Box or 3) erectile dysfunction meds from For Hims. You have a customer acquisition cost (CAC), average revenue per order, fulfillment cost and lifetime value of a customer.
Gros…